Automobile

Global Premiere of Datsun Brand in India

Renault Nissan Datsun in IndiaNissan is all set to bring back the Datsun brand after 32 years to markets like India, Russia, Indonesia and South Africa. The world premiere of the new Datsun nameplate will be at the Kingdom of Dreams in New Delhi on July 15. Carlos Ghosn, global CEO of Renault-Nissan, is expected to unveil the first Datsun model, which will be a five-door hatchback in the sub-Rs-four-lakh category.

Nissan is banking heavily on the Datsun brand, which is targeted at the budget end of the market where there are huge volumes. The Japanese company expects to sell around 1,50,000 to 2,00,000 Datsun-badged cars in India every year. The new brand hopes to use a blend of affordability and aspiration to hook the vast Indian middle-class into buying Datsun cars.
As you can see from the teaser image, styling is going to be a key differentiator. The Datsun family face will sport a compact but prominent hexagonal grille to distinguish it from other brands. The rest of the car too is expected to come with some stand-out design elements without compromising on practicality.

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